BULK SMS MARKETING

WHAT IS BULK SMS MESSAGING?

Bulk SMS Messaging simply means sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.

Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines).

A defining characteristic of bulk SMS messaging is that businesses and organizations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programmer, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.

The uses of bulk SMS messaging is continually evolving as new business or public benefit needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost effective solution for managing communications with small or large contact groups.

BENEFITS OF BULK SMS MESSAGING

  1. Custom Sender ID: Our SMS Messaging Services allow you to send SMS to groups or individuals with your preferred Sender ID. The SMS Sender ID is the text that display the name that you see at the top of your phone’s screen and is used to identify who sent the message.

The SMS Sender ID is simply who a text is coming from. The Sender ID can be your brand name, group name or any other preferred name. However, it must be a maximum of 11 characters only.

2. High Open Rate: The open rate of SMS messages has been reported to be as high as 99% compared to just 20% for emails. Of course, not everyone who reads your text will respond. But it stands to reason there is a higher chance of someone responding to your marketing if they’ve seen your message than if they have not. People open nearly every text message they receive, many choose to delete an email without opening it.

3. Instant Impact: Unlike emails, which may not be picked up for days, or direct mail, which may take days to be delivered, an SMS takes less than 7 seconds to reach the intended recipient. Provided you have the correct number, you can rest assured your message will be delivered — and ultra-fast too.

4. Customizable Campaigns: Bulk SMS marketing allows you to target your whole database of contacts, a sub-group or even an individual. Personalizing your marketing campaign is key to its success. You’ll want to send a different text to prospects than to existing customers, for example. It’s quick and easy to set up templates and customize an SMS each time you send one out. Consumers are much more likely to respond to a message that appeals specifically to them than to a generic or irrelevant message.

5. Few Barriers to Delivery: Marketing emails often never reach their intended recipient due to spam filters. This is not the case with SMS. There are no barriers to delivery, so SMS messaging is highly reliable.

6. Minimal Effort Required from Recipients: There is a 160-character length for SMS, forcing marketers to deliver their message in a concise, easy-to-read way. Brief messages make it much easier for recipients to understand the crux of your SMS campaign than if they have to wade through a lengthy email. Most telephone service providers offer a variety of features that makes responding to your bulk SMS marketing a breeze. The easier you make it for the recipient to read, understand and respond to your message, the more likely they are to do so!

7. Cost-Effective: Compared to the cost of other marketing methods, such as TV, radio or print, SMS bulk marketing is very affordable. Messaging is low cost and delivers a higher return on investment (ROI) than many other marketing strategies, making it a cost-effective and sustainable option. Instant Opt-In and Opt-Out Recipients can opt-in or opt-out of your SMS marketing at the touch of a button. While you might see this as a disadvantage, it’s important for your business and consumers that you only target individuals who are interested in your product or service. This stops you wasting time and money on cold leads, builds your reputation as a trustworthy company and protects individuals from unwanted marketing. 

WHAT CAN I USE BULK SMS MESSAGING SERVICES FOR?

  1. Target SMS Marketing
  2. Product Launch SMS
  3. Send Announcement SMS
  4. Send SMS Greetings
  5. SMS Marketing Campaigns
  6. SMS Reminder to Clients
  7. API Integration

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